SPREAD THE EMAIL LOVE
How’s it going with your current email campaigns? How about your own inbox?
I get a lot of email. You? Though the death of email has been widely reported over the last few years, the numbers don’t lie. Email is alive and well and living in the many inboxes across your prospect list. According to IBM’s 2016 benchmark study, the non-holiday open rate for email in the US is over 21% on average. WOW! That’s a pretty good reach.
I make an effort to keep up with those I support by joining their email subscriptions and at least giving quick peruse when it arrives. From time to time however, I may have to clean up my inbox and that means I will have to unsubscribe from a few lists, which brings to the point of this post. Read More