As a social media expert and relationship marketing specialist, I never miss a chance to catch up with friends and colleagues. I love this business because I am a social creature. Last week I had the pleasure of being asked to serve at the Teacher’s Holiday Luncheon at St. Joseph’s school. This had been one of my favorite volunteer activities when my kids were at St. Jo’s and I was so happy to be included. Not only does it offers the chance to give thanks to the faculty and staff that give so much of themselves for the betterment of out kids, it features fabulous dishes lovingly prepared and delivered by parents for the enjoyment of the staff.
We have all seen our share of sweet potato casseroles over the years and unless you are a huge sweet potato fan (like me), probably give them little attention. This one caught my eye right away. The potatoes were sliced, not mashed. The sauce -more like a coating, was sort of creamy. What were the main ingredients I wondered? Our librarian called it out…”cream cheese I think” she said with the clarity of a master of the tombs. Ahhhh, yes, cream cheese.
Come Sunday, I decided we would give cream cheese and sweet potatoes a try. I can’t take too much credit for the originality of the thinking, but, I will take all the credit for the absolutely incredible dish that resulted. The sliced potatoes give it body and the “sauce, almost marshmallow like in texture was lightly sweet and slightly rich but not a bit over so. This casserole is now my new favorite. Period. Though I say this serves 6 to 8, if you love it as much as I did, you had better double the recipe.
Ginger Scalloped Sweet Potato Casserole (serves 6-8)
4 lg Ruby Garnet yams
1 8 oz block cream cheese
4 T butter
1/2 c brown sugar
2 T fresh grated ginger
Peel and slice yams. Soften cream cheese and butter. With a hand blender (or whisk) whip the cream cheese, butter, brown sugar and ginger together well. Toss with yams. Bake, covered 30 min. at 350 degrees. Uncover for 15 more. Do not over bake.
As I pulled this fabulous casserole out of the oven, it started me thinking about how a good social media presence and a great sweet potato casserole have a lot in common-lightly sweet and slightly rich but not a bit over. Social media gives you the opportunity to connect and engage with lots of folks you otherwise would never have met. leveraging your social presence can be a boon to business but it really is a relationship. Use it wisely. Of course use of the right keywords, proper posting techniques, etc are a piece of it, but none of that matters if you do not build the relationship. Be of and offer quality. Offer relevant content. Be interesting, humorous and positive. Be the best sweet potato casserole you can be!
Social media is a wonderful tool and used wisely can build a community of loyal Fans and customers. If you need help, contact us. We at Write Web are experts in social media and relationship marketing.