For over 15 years I produced and promoted the largest and best attended home shows in the region. Though I have been open to event business over recent years, I have moved into the digital marketing realm and it takes my concentration so when contacted about doing a home show, I had to give it some thought.
Home shows are something I can do with my eyes closed, so the real draw for me was the ability to reconnect with my local business community. You see, working online all day long can sometimes be a bit isolating. I spend a lot of time in my office communicating with folks in California, Florida and Canada. This event was a great opportunity to work with my local market.
I have jumped in with both feet. This show was in need of some change and we are giving it a whole new life. We’ve been busy and we think you’ll like our work. This year the Home Builders Association of Northern Colorado is building an All New Show. We have a new executive director, new show coordinator and a whole new attitude.
Our new exec. Greg Miedema comes from Tuscan where the HBA does two BIG home shows annually. I have over 15 years of home show experience, having produced and promoted the largest and best attended home shows in northern Colorado. We bring that energy and experience to the 2013 HBA Home Show.
We have a new floor plan, marketing and displays. The marketing to date includes;
- Email (over 50k) to targeted Larimer and Weld county residents
- A show event pullout in The Coloradoan and Reporter Herald featuring a layout of the event and list of exhibitors as well as information and articles around new homes, home remodeling, improvement and decorating. This will also be included in the digital version for those reading their news online.
- Digital advertising on print media news sites
- Social media. Like us on Facebook. We’re connecting to our members, exhibitors and community and sharing their posts.
- A new website with event information for the public including exhibitor contact links
- An email blast exhibitors can send to their clients and prospects letting them know they will be at the show.
We are producing and distributing an event poster. These will be placed in the store fronts of members and exhibitors, as well as at over 200 locations throughout northern Colorado.
We also have the support of members and exhibitors in promoting our event to the public. The event will be featured in the newsletters of some of the largest and best known real estate companies in the region, both print and electronic. The event will be promoted on the marque at The Ranch as well as signage at some prominently located exhibitors.
Premier Showcase displays are new too. We are featuring two displays for the public’s enjoyment, a kitchen display and an outdoor living display. Exhibitors participating in these will be featured in our print and digital advertising.
Our theme for the show this year is Living Local. We will be including some interesting exhibitors from around northern Colorado. Great door prizes too.
We have added Friday afternoon for exhibit. We will close the show at 5pm and at 530, we ask our members and exhibitors to join us for a reception hosted by HBA. Meet our new exec. and connect with other members and exhibitors. This is just one of the HBA’s great networking opportunities. We have sponsorships available for the reception. Sponsors will be featured in our print and digital advertising.
As you can see, we HAVE been busy and we hope we have gotten you excited about the all new 2013 HBA Home Show. Interested in exhibiting? We would love to have you but hurry, spaces are going fast and we have a limited number of booths available. Call me at 970-484-6723 or reach me by email at HBAhomeshow@writewebmarketing.com.
See you at the show.